Katalis partners with Traveloka to provide digital literacy training for the tourism industry

SURABAYA, 8 July 2024 – Indonesia’s tourism industry will be better prepared for the digital era, with a new training course on digital literacy commencing today out of a partnership between Katalis, a government-backed business development program, and Traveloka, Southeast Asia’s leading travel platform. This collaboration signifies a major step forward in preparing the industry for the digital era. The program aims to open opportunities for Australian training providers to engage with Traveloka’s platform and enhance Indonesia’s tourism sector by providing a solid foundation to thrive in the modern tourism market.

The training program includes modules covering digital security and ethics, digital marketing, and the use of digital platforms intended to advance participants’ understanding of the digital landscape. Katalis is collaborating with TAFE Queensland to deliver high-quality training to address the skills gap in Indonesia’s tourism  industry and  facilitate the participation of disadvantaged groups in Technical Vocational Education and Training (TVET) courses. The program also aims to increase the number of high-quality tourism villages to attract domestic and international tourists. Upon graduation, the eligible micro, small, medium  enterprises (MSMEs) participants can join Traveloka through the Traveloka Xperience platform as partners and offer their products and services on the global platform.

Thirty individuals have been chosen to participate in a five-day training starting today at Ciputra University. The participants include lecturers, students, MSMEs, tourism operators, tourism village practitioners, and representatives of the Surabaya City and East Java Provincial Governments.

“Traveloka is firmly committed to upholding its corporate social responsibility principles and advancing sustainable tourism development in Indonesia by enhancing MSMEs. Indonesia holds immense world- class tourism potential, and we are pleased to collaborate with Katalis to expand our range of specialised,  tailor-made  training  programs. These programs  are  designed to empower  Indonesia’s tourism enterprises to access a global audience effectively and demonstrate the value of Indonesia’s offering,” said Albert, Co-Founder, Traveloka.

Previously, Traveloka has conducted digital skills training for Indonesia’s tourism businesses, including its flagship Desa Wisata programs, in collaboration with the Ministry of Tourism and Creative Economy.

“This new training initiative is an exciting new step in our partnership with Traveloka and expands a proven  model for  Australian  training  providers to reach  thousands  of  small and  medium  tourism enterprises across Indonesia. It will support new opportunities and markets for growth for both Indonesia’s tourism industry and Australia’s training providers, a true mutually beneficial partnership,” said Paul Bartlett, Director, Katalis.

With women accounting for 55 percent of the workforce in the Indonesian tourism industry, this new initiative has the potential to benefit female-led businesses and communities.

Through  the  Traveloka  Xperience  platform,  Katalis  has  pioneered  commercial  partnerships  with Australian training providers, including Melbourne Polytechnic.

About Traveloka

Traveloka is Southeast Asia’s leading travel platform that enables consumers to access, discover, and purchase a wide range of transport, accommodation, and travel activities products. Our comprehensive product portfolio includes transport booking services such as flight tickets, buses, trains, car rentals, airport transfers, and millions of Southeast Asia’s accommodation inventory, including hotels, apartments, guest houses, homestays, resorts, and villas. Additionally, Traveloka offers a variety of local attractions to make the most of your trip, including theme parks, museums, day tours, and many more. Established in Indonesia in 2012, we have expanded to five Southeast Asian countries: Thailand, Vietnam, Singapore, Malaysia, and the Philippines.

Traveloka is a key player in the region, offering reservations for various local attractions and activities. Traveloka offers easy financing options for customers’ travel with various payment methods to facilitate their transactions and insurance products to help Southeast Asian consumers fulfill their aspirations. Traveloka provides 24/7 customer service in local languages as well as more than 30 different local payment methods. The Traveloka app has been downloaded more than 130 million times and has over 40 million Monthly Active Users, making it the most popular travel platform in Southeast Asia.

About Katalis

IA-CEPA ECP Katalis (Katalis) is a unique, five-year (2020-2025) government-backed business development program unlocking the vast potential of economic partnership between Australia and Indonesia. Katalis was established under the Indonesia-Australia Comprehensive Economic Partnership Agreement Economic Cooperation Program (IA-CEPA ECP). The program complements other Australian development programs with a commercially oriented, bilateral approach and places gender equality and social inclusion at the centre of everything we do.

Media contact

Traveloka Communications Team| pr@traveloka.com

IA-CEPA Ms Adhi Fitri Dinastiar | +62 822 2685 4874 | adhi.dinastiar@iacepa-katalis.org