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Market Entry Report Facilitating the entry of an Indonesian verified digital identity service into the Australian market

About the Engagement
PT Privy Identitas Digital (Privy) is an Indonesian company developing verified digital identity, personal data protection and enterprise document handling solutions. Australia has been selected as the first market for its international expansion.

Katalis is seeking a market entry report for Privy’s entry into Australia. The report should undertake a comprehensive review of the services and potential services that Privy could offer in the Australian market, analyse the existing market makeup and identify which subsectors would be attractive to new entrants. The report should also outline a practical go-to-market (GTM) strategy including a priority target subsector (with rationale), preliminary budget and which Australian city would be preferred for launch. The respondent should expect to engage with Privy directly in order to understand their technology and identify advantages that their products/services would offer the Australian market.

Tender Details
To access the full request for tender (RFT) documentation, please copy and paste this link into a web browser: https://bit.ly/3GLJoqn

Interested tenderers must register their interest to procurement@iacepa-katalis.org by Tuesday, 24 January 2023 at 23:59 pm WIB (UTC+7). A pre-tender briefing will be conducted. Registered tenderers will be contacted directly by email with details. Submissions will close on Friday, 10 February 2023 at 23.59 pm WIB (UTC+7). Contact procurement@iacepa-katalis.org if you have any further inquiries.

About Katalis
The Governments of Indonesia and Australia have entered into the Indonesia-Australia Comprehensive Economic Partnership Agreement (IA-CEPA), creating a framework to unlock the vast potential of the bilateral economic relationship. To support this ambition, the IA-CEPA includes a new program – IA-CEPA ECP Katalis (Katalis). The primary objective of Katalis is to ensure the efficient and effective implementation of IA-CEPA to increase two-way trade and investment that is broad-based and inclusive.

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IA-CEPA ECP Katalis

Our goal is to maximise IA-CEPA benefits for Indonesia and Australia: improved market access, increased two-way trade and investment, and inclusive economic growth in Indonesia.

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